ROAS & Ad Profit Calculator

Are your ads actually making money? Track your Return on Ad Spend and net profitability in seconds.

Leave 0 if you only want to see ROAS.
ROAS (Return on Ad Spend)
4.5x
Net ROI
80%
Net Profit
$2,000

ROAS vs ROI: What's the difference?

I genuinely believe that ROAS is a "vanity metric." A 10x ROAS looks amazing on a screenshot, but if your product costs 95% of your revenue, you're losing money. ROAS only looks at revenue. ROI looks at profit. You can't pay your rent with ROAS—you need profit.

What is a good ROAS? It depends on your margins. If you sell a digital course with zero fulfillment cost, a 2x ROAS is profitable. If you sell a physical product with thin margins, you might need a 4x or 5x ROAS just to break even.

The Math:

  • ROAS: Revenue / Ad Spend.
  • Net Profit: Revenue - Ad Spend - Other Costs.
  • ROI: (Net Profit / Total Costs) * 100.